Why cold calling is dead and what you need to do for lead generation

When we get to management school, we often hear the common adage “Work smarter, not

work smarter not harder

work smarter not harder

harder” It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, the world has changed, isn’t it time you changed your sales approach too?

Most companies I talk to are

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willing to spend huge amounts of money on sales

compensation, hiring junior guys to do massive cold-calling into target prospects. Even when the hit ratio is a meager 1-2%, they continue on this path. They are not even aware of the amount of negative branding that this creates for their

company and brand. Isn’t it time you did some introspection on why this is not working for you. It makes sense to re-visit the customer buying cycle and

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what you are doing to map to this buying cycle.

Map to the buying cycle

Map to the buying cycle

If viagra you are not doing what does do viagra anything substantial to engage your prospective buyers

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and make them aware and excited about your services, how then are you expecting them to suddenly jump into a qualified leads bucket for your company?

I classically call this as sales enabling solutions. It is important to enable your sales team with the right tools and prospect awareness, so that they can truly focus on conversions and help you generate revenue. What are the different kind of sales enabling solutions that you need to think about? Well that certainly depends on the kind of company you are and the products/services that you are trying to take to market.

We, at Xenia have been working at delivering these sales enabling solutions to clients,

so that they are cialis generic online able to

achieve their business objectives, far more efficiently. Feel free to reach us and we will be very happy to engage with you.

Feedback welcome, Your views are valuable.


Atul Dhakappa (sales@xenia-consulting.com)

Twitter – @xeniaconsulting | Web- www.xenia-consulting.com

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This entry was posted in Business Development, Cold Calling, Lead Generation, Sales Enablement, Uncategorized. Bookmark the permalink.

2 Responses to Why cold calling is dead and what you need to do for lead generation

  1. Anand Davda says:

    Nice Post Atul. I agree with you that cold calling is a very negative way of doing things. AELOC, is the right approach. How much time does it take, before actual sales start after using this approach?

    Anand Davda

    • atul says:

      Anand, I am glad you liked it. There is no magic number that works for all, but it makes sense to cultivate and convert and it is a lot easier to do that with people who are aware about what you can do for them.

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