5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. Also track your website rankings and search engine friendliness. It pays to be on the first page for identified search phrases. This can be achieved through systematic on-page and off-page SEO. Download our free guide on Some simple SEO tips to better your website rankings

Analyze your campaigns

1. Website – Tools like Google Analytics can provide you page visits, bounce rates, content visited, source of visits and so on. You can also use Google’s URL builder to track efficacy of specific campaigns.

2. Email marketing programs – With EDM tools like mailchimp or constant contact ot simple desktop tools like sendblaster it is possible to understand what mails got delivered, bounced and also details of who opened your emails, and the click-throughs. These details help in scheduling the next level of campaigns to the target audience or engaging with them at a more personal level.

3. Blogs – With a variety of widgets and plug-ins available, it is possible

to track various parameters related to a blog. Simple short URL tools like Bit.ly or goo.gl can be used to track visits to specific pages created. Blog subscribers and the comments that your blog receives also will provide you a lot of insights into how your blog is being received by your target audience.

4. Social Media – you can directly measure the growth in your social tribe. Twitter followers, Facebook likes, Linked IN contacts will speak volumes. Also getting recognized as a major contributor on specific groups and for different business categories will help build your brand presence.

For a more detailed walk-through, you can download our free ebook on Analyzing your marketing campaigns effectively

A Summary

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of this series of blogs

1. So Marketing has changed! Time to stop complaining & leverage the change – 5 easy steps – This is where we summarize what has changed in marketing and how you can systematically plan to leverage the change.

2. Invest in content marketing to build thought leadership and a strong following – Content marketing is like any other project. Plan it well and create fantastic content that can then be leveraged in different campaigns that you plan to run

3. Expand your social networks, Listen, contribute, participate – Social networks offer you a great potential to manage viral marketing. It also offers you the capability of reaching a larger (& right) target audience very efficiently.

4. Publish content, be useful to your target audience – Having created content, make sure that you propagate it well across your various channels. Re-purpose content, cross-promote

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and analyze your efforts regularly

5. Measure, Analyze, Track and take decisions – No matter which channel you use to propagate your content, measure, analyze and track to take meaningful decisions. If thing are not working, change them in real time


Build and nurture leads – Nurture relationships with potential prospects till they are ready to do business with you.


Atul Dhakappa

Twitter – @xeniaconsulting | Web- www.xenia-consulting.com

Related posts:

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  3. Top secrets to get your white paper to generate demand for you
  4. 5 Essential elements of a marketing content strategy
  5. 1. So Marketing has changed! Time to stop complaining & leverage the change – 5 easy steps
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