Tag Archives: webinars

2. Invest in content marketing to build thought leadership and a strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Collateral, Marketing Content, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , , , , | Leave a comment

Why you need to plan a dynamic collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading

Posted in Articles, Campaigns, Case Studies, Content Services, Email Campaigns, Lead Nurturing, Marketing Collateral, Marketing Strategy, Messaging, Sales Enablement, Website Marketing, White Papers | Tagged , , , | Leave a comment