Tag Archives: social networking

4. Publish content, be useful to your target audience

You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy Your content may be great, but people … Continue reading

Posted in Demand Generation, Lead Generation, Lead Nurturing, Marketing Content | Tagged , , , , , , , , | Leave a comment

3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment