Tag Archives: social media marketing

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the … Continue reading

Posted in Blogs, Business Development, Campaigns, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Social media marketing, Thought Leadership Content | Tagged , , , , | Leave a comment

What customers will demand from new-age Media & PR agencies in 2016

Traditionally, businesses have gone to Media & PR agencies to manage their press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have … Continue reading

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6 steps to an effective social media strategy in 2016

Social media is here to stay. A lot of B2B marketers have pushed away the thought saying that social media is for B2C and it is more for personal networking. Let’s face it, having a strong social media presence today … Continue reading

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5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading

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4. Publish content, be useful to your target audience

You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy Your content may be great, but people … Continue reading

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3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

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