Tag Archives: sales

Ways you can ensure that marketing is supporting the Sales Process

I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there … Continue reading

Posted in Business Development, Email Marketing, Lead Generation, Leads, Marketing Strategy, positioning, Products Marketing, Social media marketing | Tagged , , , , , | Leave a comment

The end of solution sales – What’s next?

I was reading a very insightful article from HBR titled the end of solution sales. Here are some excerpts that i found very interesting and relevant to the B2B sales /marketing challenge. Read the full article at the HBR site … Continue reading

Posted in Demand Generation | Tagged | Leave a comment