Tag Archives: marketing plan

Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading

Posted in Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Website Marketing | Tagged , , | 1 Comment

What comes first – Sales or Marketing?

I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets … Continue reading

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