Tag Archives: Marketing content

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

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5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the … Continue reading

Posted in Blogs, Business Development, Campaigns, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Social media marketing, Thought Leadership Content | Tagged , , , , | Leave a comment

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Graphic design, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging, positioning, Social media marketing, Thought Leadership Content, White Papers | Tagged , , , , , | Leave a comment

What is effective marketing content – The 4 key qualities !

How do you make sure that the content that you generate works hard for you Continue reading

Posted in Articles, Blogs, Content Services, Lead Nurturing, Marketing Collateral, Marketing Content, Sales Enablement, White Papers | Tagged , | Leave a comment

Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading

Posted in Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Website Marketing, White Papers | Tagged , , , , | Leave a comment

5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies … Continue reading

Posted in Blogs, Business Development, Content Services, Demand Generation, Marketing Content, Marketing Strategy, Products Marketing, Sales Enablement, White Papers | Tagged , , , | 2 Comments

Potent ammo for your demand gen campaigns

Several times, i compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Lead Generation, Marketing Content, Sales Enablement, White Papers | Tagged , , | 1 Comment

Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and … Continue reading

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Some simple marketing tips for software product cos

Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the … Continue reading

Posted in Business Development, Marketing Strategy | Tagged , , | 4 Comments