Tag Archives: marketing collateral

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

Why goal setting is important, especially in sales

In India, we follow a April to March financial year and invariably, most companies go through a budgeting exercise during Jan-March time frame, Remeronsumycin genericgeneric cialisflagyl dosageblackcialisviagra7-pharmacycanada.comRemeron onlinehttp://viagra7-pharmacycanada.com/viagra-brand.html where they define the goals that they are going to chase for … Continue reading

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Ways to quickly get your integrated collateral strategy rolling

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes.  You cannot risk diluting your value by talking about different things at … Continue reading

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Why you need to plan a dynamic collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading

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