Tag Archives: marketing automation

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading

Posted in Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Website Marketing | Tagged , , | 1 Comment

4. Publish content, be useful to your target audience

You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy Your content may be great, but people … Continue reading

Posted in Demand Generation, Lead Generation, Lead Nurturing, Marketing Content | Tagged , , , , , , , , | Leave a comment