Tag Archives: email marketing

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

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6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

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Email marketing cheat sheet to improve response rates by over 200%

Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. The actual sending of email is one tiny step in a larger process. There are a … Continue reading

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5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading

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4. Publish content, be useful to your target audience

You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy Your content may be great, but people … Continue reading

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