Tag Archives: demand generation

6. Build and Nurture leads

Posted on January 16, 2012 by atul

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading →

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

5 things to do to ensure that your marketing content helps your sales process

Posted on August 8, 2011 by atul

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies … Continue reading →

Posted in Blogs, Business Development, Content Services, Demand Generation, Marketing Content, Marketing Strategy, Products Marketing, Sales Enablement, White Papers | Tagged , , , | 2 Comments

Potent ammo for your demand gen campaigns

Posted on May 17, 2011 by atul

Several times, i compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams … Continue reading →

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Lead Generation, Marketing Content, Sales Enablement, White Papers | Tagged , , | 1 Comment