Tag Archives: collateral

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

What comes first – Sales or Marketing?

I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets … Continue reading

Posted in Marketing Collateral, Messaging | Tagged , , | Leave a comment