Tag Archives: brochure

4 reasons why the brochure does not work anymore and what you should do

Posted on November 21, 2011 by atul

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading →

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments

Ways to quickly get your integrated collateral strategy rolling

Posted on September 28, 2011 by atul

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes.  You cannot risk diluting your value by talking about different things at … Continue reading →

Posted in Campaigns, Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Sales Enablement, Thought Leadership Content, Website Marketing | Tagged , , , | Leave a comment

Get your marketing collateral up in less than 2 weeks

Posted on September 14, 2011 by atul

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading →

Posted in Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Website Marketing, White Papers | Tagged , , , , | Leave a comment