Tag Archives: B2B marketing

Increase your ROI from event participation by over 300% !

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a … Continue reading

Posted in Articles, Blogs, Campaigns, CTA, Demand Generation, Email Campaigns, Email Marketing, Graphic design, Lead Generation, Leads, Marketing Content, Marketing Outsourcing, Marketing Strategy | Tagged , , , , | Leave a comment

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

Posted in Blogs, Campaigns, Case Studies, CTA, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging | Tagged , , , | Leave a comment

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Email Campaigns, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Operations, Marketing Strategy, Messaging | Tagged , , , , , , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
Continue reading

Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

5 simple ways to use content marketing in your demand gen programs

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, CTA, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

What are 5 most important white paper ‘must-haves’

As i mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what should a white paper ideally contain and what should it help you achieve as a marketer. … Continue reading

Posted in Articles, Blogs, Content Services, Demand Generation, Lead Generation, Lead Nurturing, Thought Leadership Content, White Papers | Tagged , , , | 1 Comment