By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. Let us dive in and
past nine months, over 200 young Indian professionals from top schools and companies have diligently carried out Narendra Modi’s marketing and advertising campaign
— the chai pe charcha discussions, 3D rallies, marathons, conclaves and social media programmes — to fulfill the task given to them: “Take Modi
to the dark zones of the country, where the party and the man himself are unknown.”
The campaign itself was a classical mix of traditional good old marketing (public rallies, TV, Radio and Print advertising) and new age-marketing mechanisms (Digital marketing including SEO, PPC Ads, Facebook page and community and regular posts, Twitter handle and regular posts on issues).
The digital branch of the
Modi campaign spans close to 10 websites, including news and opinions site niticentral.com and India272.com, a platform where those keen to see the Bharatiya Janata Party (BJP) win at least 272 seats in the Lok Sabha (giving it
simple majority) can volunteer. It is managed by a team of 50 people, based in New Delhi and Bangalore.
An example of how the machinery worked ahead of Modi’s Amethi rally
BJP campaign, encompassing all forms of media across every platform, swings into action to prepare its Amethi assault, what makes the Modi machine so formidable becomes apparent immediately. Calls are made to the party’s cialis united healthcare Media Cell in New Delhi to get the message out. The National Digital Operations Centre in the party’s Delhi headquarters is directed to update Modi’s schedule on Facebook and create a Twitter buzz. The India272+ mobile app
is updated, and instructions are sent to 2.5 million active volunteers across the country. Within minutes, the entire edifice comes up to speed with an Amethi strategy as if it was always meant to be in Modi’s flight plan. (This is an excerpt from India Today site. Read more here)
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Atul Dhakappa (firstname.lastname@example.org)
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