Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to start implementing

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A marketing plan is prepared, based on the revenue objectives

of the organization and is usually a balancing act based on the budgets that can be made available to achieve the objectives. It is also continually adjusted to match the actual revenues realized by the company.

The best marketing plan ever

Depending on the product/service and organization requirements, it may consist elements of sales strategy definition, website strategy, Marketing automation tools and processes to be used, Lead capture & Lead nurture mechanisms to be deployed, Forms in which marketing collateral should be available, Premium content to support your marketing content needs, Social media engagement to engage with your target audience, definition of sales process and a robust review framework, Media strategy, Events plan,

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Corporate branding, Analyst relations, Investor relations etc..

Even if you made your best attempt, you will never be able to get to the best marketing plan. Based on your experience, you will be able to tweak your marketing plan to keep meeting organizational requirements. Also customer facing feedback and sales feedback will only

make your plan more robust and stronger. Get to a plan that reasonably meets your requirements and start executing.. That’s the key to success.


Atul Dhakappa

Twitter – @xeniaconsulting | Web-

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One Response to Creating the best marketing plan ever !

  1. Anamaria Rynerson says:

    From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers.*;….

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