Category Archives: White Papers

White papers are a unique way to position your products/services and generate demand

How do you get thought leadership content to drive more leads & sales?

Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show http://abilifygeneric-online.com/catalog/Depression/Celexa.htm – generic Anafranil – Amitriptyline thought leadership. You … Continue reading

Posted in Articles, Blogs, Lead Generation, Leads, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments

5 simple ways to use content marketing in your demand gen programs

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, CTA, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

What is effective marketing content – The 4 key qualities !

How do you make sure that the content that you generate works hard for you Continue reading

Posted in Articles, Blogs, Content Services, Lead Nurturing, Marketing Collateral, Marketing Content, Sales Enablement, White Papers | Tagged , | Leave a comment

Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading

Posted in Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Website Marketing, White Papers | Tagged , , , , | Leave a comment

Why you need to plan a dynamic collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading

Posted in Articles, Campaigns, Case Studies, Content Services, Email Campaigns, Lead Nurturing, Marketing Collateral, Marketing Strategy, Messaging, Sales Enablement, Website Marketing, White Papers | Tagged , , , | Leave a comment

5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are things … Continue reading

Posted in Articles, Blogs, Campaigns, Case Studies, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, Website Marketing, White Papers | 1 Comment

5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies … Continue reading

Posted in Blogs, Business Development, Content Services, Demand Generation, Marketing Content, Marketing Strategy, Products Marketing, Sales Enablement, White Papers | Tagged , , , | 2 Comments

What are 5 most important white paper ‘must-haves’

As i mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what should a white paper ideally contain and what should it help you achieve as a marketer. … Continue reading

Posted in Articles, Blogs, Content Services, Demand Generation, Lead Generation, Lead Nurturing, Thought Leadership Content, White Papers | Tagged , , , | 1 Comment

Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership … Continue reading

Posted in Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Leads, Marketing Content, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , , , , , | Leave a comment