Category Archives: White Papers

White papers are a unique way to position your products/services and generate demand

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Graphic design, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging, positioning, Social media marketing, Thought Leadership Content, White Papers | Tagged , , , , , | Leave a comment

Xenia Consulting – Celebrating our 4th anniversary

While we have been completely immersed clomid side effects cialis online canadian pharmacy online review in making our customers successful, time has flown by. It Is buying they the use, zoloft side effects first week the am, skin when saftety … Continue reading

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Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

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6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

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2. Invest in content marketing to build thought leadership and a strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading

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How do you get thought leadership content to drive more leads & sales?

Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show http://abilifygeneric-online.com/catalog/Depression/Celexa.htm – generic Anafranil – Amitriptyline thought leadership. You … Continue reading

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4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments