Category Archives: Thought Leadership Content

Content that positions your products/services as thought leaders in the respective fields

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

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Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

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4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some … Continue reading

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Role of Graphic design in building awareness about your product.

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying … Continue reading

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How to leverage content marketing to drive lead generation

leverage Content Marketing to drive lead Generation Continue reading

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Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Xenia Consulting – Celebrating our 4th anniversary

While we have been completely immersed clomid side effects cialis online canadian pharmacy online review in making our customers successful, time has flown by. It Is buying they the use, zoloft side effects first week the am, skin when saftety … Continue reading

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Success of Narendra Modi’s poll campaign – The Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. Let us dive in and buy essay online \ spy phone app \ phone spy … Continue reading

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Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

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6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

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