Category Archives: Blogs

Business Blogs, opinion board

Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Graphic design, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging, positioning, Social media marketing, Thought Leadership Content, White Papers | Tagged , , , , , | Leave a comment

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some … Continue reading

Posted in Articles, Blogs, Business Development, Customer Retention, Demand Generation, Key Accounts Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Strategy, positioning, Products Marketing | Tagged , , | Leave a comment

Role of Graphic design in building awareness about your product.

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. Companies are reducing the number of slides on presentations and trying … Continue reading

Posted in Articles, Blogs, Demand Generation, Graphic design, Marketing Collateral, Marketing Content, Marketing Outsourcing | Tagged , , , , , , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

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6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

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2. Invest in content marketing to build thought leadership and a strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading

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How do you get thought leadership content to drive more leads & sales?

Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show http://abilifygeneric-online.com/catalog/Depression/Celexa.htm – generic Anafranil – Amitriptyline thought leadership. You … Continue reading

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4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments