Category Archives: Articles

Article posts, Thought leadership content

Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

Posted in Articles, Blogs, Business Development, Marketing Collateral, Messaging, Thought Leadership Content, White Papers | Tagged , , , , | Leave a comment

6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

2. Invest in content marketing to build thought leadership and a strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Collateral, Marketing Content, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , , , , | Leave a comment

How do you get thought leadership content to drive more leads & sales?

Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show http://abilifygeneric-online.com/catalog/Depression/Celexa.htm – generic Anafranil – Amitriptyline thought leadership. You … Continue reading

Posted in Articles, Blogs, Lead Generation, Leads, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments

5 simple ways to use content marketing in your demand gen programs

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, CTA, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

What is effective marketing content – The 4 key qualities !

How do you make sure that the content that you generate works hard for you Continue reading

Posted in Articles, Blogs, Content Services, Lead Nurturing, Marketing Collateral, Marketing Content, Sales Enablement, White Papers | Tagged , | Leave a comment

Why you need to plan a dynamic collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading

Posted in Articles, Campaigns, Case Studies, Content Services, Email Campaigns, Lead Nurturing, Marketing Collateral, Marketing Strategy, Messaging, Sales Enablement, Website Marketing, White Papers | Tagged , , , | Leave a comment

5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are things … Continue reading

Posted in Articles, Blogs, Campaigns, Case Studies, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, Website Marketing, White Papers | 1 Comment