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Category Archives: Articles
6. Build and Nurture leads
Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading
3. Expand your social networks, Listen, contribute, participate
Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading
Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers
Tagged Blog marketing, social media marketing, social networking, twitter marketing
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2. Invest in content marketing to build thought leadership and a strong following
Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading
Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Collateral, Marketing Content, Thought Leadership Content, Uncategorized, White Papers
Tagged content dashboard, content marketing, ebooks, marketing operations, professional writing services, strategic marketing content, webinars, White Papers
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How do you get thought leadership content to drive more leads & sales?
Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show thought leadership. You can expand the same discussion to your products … Continue reading
Posted in Articles, Blogs, Lead Generation, Leads, Thought Leadership Content, White Papers
Tagged Articles, leads, thought leadership content, White Papers
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4 reasons why the brochure does not work anymore and what you should do
Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading
Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers
Tagged article, blog, brochure, white paper
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5 simple ways to use content marketing in your demand gen programs
Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading
Posted in Articles, Blogs, Business Development, CTA, Campaigns, Content Services, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers
Tagged B2B marketing, marketing white papers, strategic content, White Papers
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What is effective marketing content – The 4 key qualities !
How do you make sure that the content that you generate works hard for you Continue reading
Why you need to plan a dynamic collateral mix
Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading
5 Essential elements of a marketing content strategy
Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are things … Continue reading
What are 5 most important white paper ‘must-haves’
As i mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world. So what should a white paper ideally contain and what should it help you achieve as a marketer. … Continue reading