Category Archives: Products Marketing

Marketing your products

5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are things … Continue reading

Posted in Articles, Blogs, Campaigns, Case Studies, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, Website Marketing, White Papers | 1 Comment

5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies … Continue reading

Posted in Blogs, Business Development, Content Services, Demand Generation, Marketing Content, Marketing Strategy, Products Marketing, Sales Enablement, White Papers | Tagged , , , | 2 Comments

What is good marketing content.. depends on what you want it to achieve?

I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question “What is good marketing content” . I feel that the answer is pretty easy and is not subjective at … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Marketing Content, Products Marketing, Website Marketing, White Papers | 1 Comment

5 tips to boost sales for your SaaS based products

SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying about updates, maintenance and all the other baggage that comes with traditional software products. How do you boost sales for … Continue reading

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Time is ticking for your innovation (Software products)

Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing … Continue reading

Posted in Marketing Strategy, Products Marketing | Tagged , , | 4 Comments