Category Archives: Products Marketing

Marketing your products

Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing … Continue reading

Posted in Email Marketing, Lead Generation, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Social media marketing | Tagged , | Leave a comment

Ways you can ensure that marketing is supporting the Sales Process

I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there … Continue reading

Posted in Business Development, Email Marketing, Lead Generation, Leads, Marketing Strategy, positioning, Products Marketing, Social media marketing | Tagged , , , , , | Leave a comment

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and … Continue reading

Posted in Articles, Blogs, Campaigns, Customer Retention, Demand Generation, Email Campaigns, Email Marketing, Key Accounts Marketing, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Thought Leadership Content | Tagged , , , | Leave a comment

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the … Continue reading

Posted in Blogs, Business Development, Campaigns, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Social media marketing, Thought Leadership Content | Tagged , , , , | Leave a comment

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some … Continue reading

Posted in Articles, Blogs, Business Development, Customer Retention, Demand Generation, Key Accounts Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Strategy, positioning, Products Marketing | Tagged , , | Leave a comment

How to leverage content marketing to drive lead generation

leverage Content Marketing to drive lead Generation Continue reading

Posted in Business Development, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Outsourcing, Marketing Strategy, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content | Tagged , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

6 Marketing Trends to Watch for in 2016

Time really flies and as we come close to the end of the first month in 2016, It’s time to give a thought to the key marketing trends to watch out for in 2016. While marketers around the world will … Continue reading

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Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading

Posted in Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Website Marketing, White Papers | Tagged , , , , | Leave a comment