Category Archives: Marketing Strategy

Helping in defining what will be used as a marketing strategy for the year/ defined period

Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing … Continue reading

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LinkedIn Content Marketing – ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, … Continue reading

Posted in Campaigns, Case Studies, Content Services, Demand Generation, Email Campaigns, Lead Generation, Leads, Marketing Content, Marketing Strategy | Leave a comment

Collaborate with the right digital marketing Partner, this 2017

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Leads, Marketing Budget, Marketing Content, Marketing Operations, Marketing Strategy, positioning, Social media marketing | Leave a comment

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

Ways you can ensure that marketing is supporting the Sales Process

I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there … Continue reading

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Increase your ROI from event participation by over 300% !

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a … Continue reading

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How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and … Continue reading

Posted in Articles, Blogs, Campaigns, Customer Retention, Demand Generation, Email Campaigns, Email Marketing, Key Accounts Marketing, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Thought Leadership Content | Tagged , , , | Leave a comment

8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and … Continue reading

Posted in Articles, Blogs, Demand Generation, Email Marketing, Graphic design, Marketing Budget, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Social media marketing, Thought Leadership Content | Leave a comment

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

Posted in Blogs, Campaigns, Case Studies, CTA, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging | Tagged , , , | Leave a comment

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Email Campaigns, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Operations, Marketing Strategy, Messaging | Tagged , , , , , , | Leave a comment