Category Archives: Marketing Outsourcing

Some simple mechanisms to ‘retain’ your customers

   Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is well worth the price. It’s widely acknowledged that the cost of acquiring a new customer can be upwards of … Continue reading

Posted in Customer Retention, Email Campaigns, Lead Nurturing, Marketing Outsourcing | 1 Comment

Sales funnel problems ! Rejuvenate your business with focused lead nurturing programs

Marketers world-wide spend a lot of time thinking of innovative means to create/capture new leads for their business. In most cases, they are blind-folded by their sales targets and focus only on those leads that have the potential to offer immediate … Continue reading

Posted in Campaigns, Lead Nurturing, Marketing Outsourcing | 1 Comment

Unlock the potential of your strategic key accounts in 4 easy steps !

Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These accounts are nurtured over the years by salesmen, account managers, delivery personnel and receive a good share of top management … Continue reading

Posted in Key Accounts Marketing, Marketing Outsourcing, Marketing Strategy | Leave a comment

Marketing outsourcing – some debates

Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions?  Isn’t this a common argument that you hear time and time again? . Even while saying so, companies will go about appointing … Continue reading

Posted in Marketing Outsourcing | 1 Comment