Category Archives: Landing pages

create landing pages for specific campaigns to track ROI

Leverage graphic design to improve your visibility

What is YouTube, Instagram, and Facebook? Think… These are mediums where people share visual content. Simple. Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brain processes visuals more efficiently than text, … Continue reading

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6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading

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5 simple ways to use content marketing in your demand gen programs

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, CTA, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment