Category Archives: Campaigns

Campaigns to achieve marketing objectives

How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and … Continue reading

Posted in Articles, Blogs, Campaigns, Customer Retention, Demand Generation, Email Campaigns, Email Marketing, Key Accounts Marketing, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Thought Leadership Content | Tagged , , , | Leave a comment

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

Posted in Blogs, Campaigns, Case Studies, CTA, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging | Tagged , , , | Leave a comment

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Email Campaigns, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Operations, Marketing Strategy, Messaging | Tagged , , , , , , | Leave a comment

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the … Continue reading

Posted in Blogs, Business Development, Campaigns, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Social media marketing, Thought Leadership Content | Tagged , , , , | Leave a comment

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Graphic design, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging, positioning, Social media marketing, Thought Leadership Content, White Papers | Tagged , , , , , | Leave a comment

Xenia Consulting – Celebrating our 4th anniversary

While we have been completely immersed clomid side effects cialis online canadian pharmacy online review in making our customers successful, time has flown by. It Is buying they the use, zoloft side effects first week the am, skin when saftety … Continue reading

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Success of Narendra Modi’s poll campaign – The Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. Let us dive in and buy essay online \ spy phone app \ phone spy … Continue reading

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6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading

Posted in Campaigns, Content Services, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Marketing Operations, Uncategorized, Website Marketing | Tagged , , , , , , , | Leave a comment