Category Archives: Sales Enablement

Enabling sales with collateral and other marketing support

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

5 simple steps to get LinkedIn working for your business growth.

Leveraging LinkedIn for business growth needs to be an important part of your business strategy. While a lot of entrepreneurs create a profile, connect with people and are able to build a network, they don’t do much beyond. What’s the … Continue reading

Posted in Blogs, Business Development, Campaigns, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Social media marketing, Thought Leadership Content | Tagged , , , , | Leave a comment

7 must-have collateral items for every small business.

To remain competitive, you need to provide information about your company and your products/services to employees, investors, existing and potential clients on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. What’s … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Collateral, Marketing Content, Marketing Strategy, positioning, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, White Papers | Tagged , , , , | Leave a comment

How to leverage content marketing to drive lead generation

leverage Content Marketing to drive lead Generation Continue reading

Posted in Business Development, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Outsourcing, Marketing Strategy, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content | Tagged , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

Xenia Consulting – Celebrating our 4th anniversary

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Posted in Campaigns, Demand Generation, Email Campaigns, Lead Generation, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Leave a comment

Achieving more sales is not about hiring more sales people

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Posted in Business Development, Cold Calling, Demand Generation, Marketing Operations, Messaging, Sales Enablement | 1 Comment

Why cold calling is dead and what you need to do for lead generation

When we get to management school, we often hear the common adage “Work smarter, not harder” It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, … Continue reading

Posted in Business Development, Cold Calling, Lead Generation, Sales Enablement, Uncategorized | 2 Comments

Why goal setting is important, especially in sales

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Why you cannot sell without a sales process

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