Category Archives: Messaging

Messaging is one of the first steps in building any collateral. It defines what you are going to talk about through your integrated collateral set

12 killer tips to get your email marketing programs to deliver

It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it … Continue reading

Posted in Campaigns, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Marketing Collateral, Marketing Content, Messaging | Tagged , , , , | Leave a comment

Now that you have developed Content, what next – all you need to know

Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop … Continue reading

Posted in Articles, Blogs, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Graphic design, Marketing Collateral, Marketing Content, Messaging, Thought Leadership Content, White Papers | Leave a comment

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

Posted in Blogs, Campaigns, Case Studies, CTA, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging | Tagged , , , | Leave a comment

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Email Campaigns, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Operations, Marketing Strategy, Messaging | Tagged , , , , , , | Leave a comment

Content Marketing to drive market leadership and expand segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing strategies. One of the commonalities across these industries is the increasing usage of content marketing and … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Graphic design, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging, positioning, Social media marketing, Thought Leadership Content, White Papers | Tagged , , , , , | Leave a comment

How to leverage content marketing to drive lead generation

leverage Content Marketing to drive lead Generation Continue reading

Posted in Business Development, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Outsourcing, Marketing Strategy, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content | Tagged , | Leave a comment

Success of Narendra Modi’s poll campaign – The Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. Let us dive in and buy essay online \ spy phone app \ phone spy … Continue reading

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Achieving more sales is not about hiring more sales people

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Posted in Business Development, Cold Calling, Demand Generation, Marketing Operations, Messaging, Sales Enablement | 1 Comment

Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

Posted in Articles, Blogs, Business Development, Marketing Collateral, Messaging, Thought Leadership Content, White Papers | Tagged , , , , | Leave a comment