Category Archives: Marketing Collateral

marketing collateral includes various items that you will use to engage with your prospects and customers

Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

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Why goal setting is important, especially in sales

In India, we follow a April to March financial year and invariably, most companies go through a budgeting exercise during Jan-March time frame, Remeronsumycin genericgeneric cialisflagyl dosageblackcialisviagra7-pharmacycanada.comRemeron onlinehttp://viagra7-pharmacycanada.com/viagra-brand.html where they define the goals that they are going to chase for … Continue reading

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Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading

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What comes first – Sales or Marketing?

I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets … Continue reading

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3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

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2. Invest in content marketing to build thought leadership and a strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading

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4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

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Ways to quickly get your integrated collateral strategy rolling

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes.  You cannot risk diluting your value by talking about different things at … Continue reading

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What is effective marketing content – The 4 key qualities !

How do you make sure that the content that you generate works hard for you Continue reading

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Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading

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