Category Archives: Leads

Leads are prospects that are interested in doing business with you

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When … Continue reading

Posted in Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Infrastructure, Marketing Strategy | Tagged , , | Leave a comment

Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading

Posted in Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Website Marketing | Tagged , , | 1 Comment

6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

How do you get thought leadership content to drive more leads & sales?

Thought leadership is radically different from traditional top-down leadership. It has nothing to do with climbing a hierarchy. Whenever you advocate a new idea to your colleagues or boss, you show http://abilifygeneric-online.com/catalog/Depression/Celexa.htm – generic Anafranil – Amitriptyline thought leadership. You … Continue reading

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Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership … Continue reading

Posted in Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Leads, Marketing Content, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , , , , , | Leave a comment

5 ‘To-do’ items that can kick start your business development efforts

The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in from absolutely new customers every year. They always face this challenge – “How do you keep generating new customers all … Continue reading

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6 point ‘start-up checklist’ before you launch into Lead Generation Programs

     A lot of my customers ask me, “What would you need from our side before you launch a lead generation program for us”. I thought this info would be useful to a larger audience, so decided to post … Continue reading

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Achieve a sales closure in every client interaction

In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of … Continue reading

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