Category Archives: Lead Nurturing

Nurture your opportunities pipeline, till they are ready to do business with you. Stay in touch with them.

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy … Continue reading

Posted in Business Development, Campaigns, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads | Tagged , , , , | Leave a comment

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

A 10-point marketing campaign checklist to ensure success.

Way too often, marketers, under pressure from their seniors, CEOs launch into campaigns even when they do not have all elements of the campaign figured out. The result most often is sub optimal results. It is always helpful to start … Continue reading

Posted in Blogs, Campaigns, Case Studies, CTA, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Operations, Marketing Outsourcing, Marketing Strategy, Messaging | Tagged , , , | Leave a comment

6 Steps to planning the perfect Email Campaign

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Email Campaigns, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Operations, Marketing Strategy, Messaging | Tagged , , , , , , | Leave a comment

4 ways to quickly improve sales productivity.

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some … Continue reading

Posted in Articles, Blogs, Business Development, Customer Retention, Demand Generation, Key Accounts Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Content, Marketing Strategy, positioning, Products Marketing | Tagged , , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
Continue reading

Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When … Continue reading

Posted in Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Infrastructure, Marketing Strategy | Tagged , , | Leave a comment

Creating the best marketing plan ever !

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading

Posted in Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Website Marketing | Tagged , , | 1 Comment

6. Build and Nurture leads

Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading

Posted in Articles, Blogs, Campaigns, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Leads, Marketing Operations, Thought Leadership Content, Website Marketing, White Papers | Tagged , , , , , | 1 Comment

5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading

Posted in Campaigns, Content Services, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Marketing Operations, Uncategorized, Website Marketing | Tagged , , , , , , , | Leave a comment