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Category Archives: Lead Nurturing
Creating the best marketing plan ever !
Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want a very strong marketing plan, but they are not sure, when and how to … Continue reading
6. Build and Nurture leads
Now that you have built a community following with the content that you have generated (& propagated), it’s time to nurture relationships with these people. To consume your content, your prospects would have parted with their contact details that now … Continue reading
5. Measure, Analyze, Track and take decisions
We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms … Continue reading
Posted in Campaigns, Content Services, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Marketing Operations, Uncategorized, Website Marketing
Tagged Analyze, Blog propagation, email marketing, Email marketing campaigns, Google Analytics, social media marketing, social networks, website analytics
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4. Publish content, be useful to your target audience
You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy Your content may be great, but people … Continue reading
2. Invest in content marketing to build thought leadership and a strong following
Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach … Continue reading
Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Collateral, Marketing Content, Thought Leadership Content, Uncategorized, White Papers
Tagged content dashboard, content marketing, ebooks, marketing operations, professional writing services, strategic marketing content, webinars, White Papers
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5 simple ways to use content marketing in your demand gen programs
Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading
Posted in Articles, Blogs, Business Development, CTA, Campaigns, Content Services, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers
Tagged B2B marketing, marketing white papers, strategic content, White Papers
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What is effective marketing content – The 4 key qualities !
How do you make sure that the content that you generate works hard for you Continue reading
Why you need to plan a dynamic collateral mix
Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading
What are 5 most important white paper ‘must-haves’
As i mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world. So what should a white paper ideally contain and what should it help you achieve as a marketer. … Continue reading
Some simple mechanisms to ‘retain’ your customers
Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is well worth the price. It’s widely acknowledged that the cost of acquiring a new customer can be upwards of … Continue reading