Category Archives: Cold Calling

Cold-calling to generate demand

Collaborate with the right digital marketing Partner, this 2017

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Leads, Marketing Budget, Marketing Content, Marketing Operations, Marketing Strategy, positioning, Social media marketing | Leave a comment

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

Achieving more sales is not about hiring more sales people

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Posted in Business Development, Cold Calling, Demand Generation, Marketing Operations, Messaging, Sales Enablement | 1 Comment

Why cold calling is dead and what you need to do for lead generation

When we get to management school, we often hear the common adage “Work smarter, not harder” It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, … Continue reading

Posted in Business Development, Cold Calling, Lead Generation, Sales Enablement, Uncategorized | 2 Comments

Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When … Continue reading

Posted in Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Infrastructure, Marketing Strategy | Tagged , , | Leave a comment

Potent ammo for your demand gen campaigns

Several times, i compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Lead Generation, Marketing Content, Sales Enablement, White Papers | Tagged , , | 1 Comment

A 7-point check-list to make a great sales call

You always want to make that great sales call. But what all do you need to gather before you can ensure that you can get to that objective almost every single time. Here’s a quick check-list 1)      Prepare … Continue reading

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6 point ‘start-up checklist’ before you launch into Lead Generation Programs

     A lot of my customers ask me, “What would you need from our side before you launch a lead generation program for us”. I thought this info would be useful to a larger audience, so decided to post … Continue reading

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