Category Archives: Business Development

business development activities to create new demand

How to leverage content marketing to drive lead generation

leverage Content Marketing to drive lead Generation Continue reading

Posted in Business Development, Case Studies, Content Services, Demand Generation, Key Accounts Marketing, Lead Generation, Marketing Collateral, Marketing Content, Marketing Outsourcing, Marketing Strategy, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content | Tagged , | Leave a comment

Why do you need to control your sales urge in winning new business?

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
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Posted in Blogs, Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Budget, Marketing Content, Marketing Infrastructure, Marketing Outsourcing, Marketing Strategy, Products Marketing, Sales Enablement | Tagged , , , , , , , , | Leave a comment

Budgets time- How do you go about planning your marketing budgets?

What should be your marketing budget for the next year? A Marketing Budget is a detailed roadmap of the total cost which is required to promote your products or services and outlines your marketing strategies, costs and projected results over … Continue reading

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Success of Narendra Modi’s poll campaign – The Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. Let us dive in and buy essay online \ spy phone app \ phone spy … Continue reading

Posted in Business Development, Campaigns, Content Services, Demand Generation, Email Campaigns, Messaging, Thought Leadership Content, Website Marketing | Leave a comment

Achieving more sales is not about hiring more sales people

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Posted in Business Development, Cold Calling, Demand Generation, Marketing Operations, Messaging, Sales Enablement | 1 Comment

Why cold calling is dead and what you need to do for lead generation

When we get to management school, we often hear the common adage “Work smarter, not harder” It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, … Continue reading

Posted in Business Development, Cold Calling, Lead Generation, Sales Enablement, Uncategorized | 2 Comments

Article Content – Helping your business development initiatives

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. However engaging with media, which has the right reach … Continue reading

Posted in Articles, Blogs, Business Development, Marketing Collateral, Messaging, Thought Leadership Content, White Papers | Tagged , , , , | Leave a comment

Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When … Continue reading

Posted in Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Infrastructure, Marketing Strategy | Tagged , , | Leave a comment

Why goal setting is important, especially in sales

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3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Infrastructure, Marketing Operations, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment