Category Archives: Demand Generation

demand generation

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy … Continue reading

Posted in Business Development, Campaigns, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Leads | Tagged , , , , | Leave a comment

12 killer tips to get your email marketing programs to deliver

It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it … Continue reading

Posted in Campaigns, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Marketing Collateral, Marketing Content, Messaging | Tagged , , , , | Leave a comment

Now that you have developed Content, what next – all you need to know

Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop … Continue reading

Posted in Articles, Blogs, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Graphic design, Marketing Collateral, Marketing Content, Messaging, Thought Leadership Content, White Papers | Leave a comment

Acquire new business for your customers with proven digital strategies

As a digital marketing firm, your clients look up to you for the most efficient ways to reach their target market and influence their buying decisions. It is quite likely that you have more emphasis on one of the channels … Continue reading

Posted in Demand Generation, Email Marketing, Graphic design, Key Accounts Marketing, Marketing Content, Marketing Strategy, positioning, Social media marketing | Tagged | Leave a comment

Committed to meet marketing objectives

As an organization, it is common to set objectives across its different functions. Marketing is no different. Marketing objectives are defined for a year and broken down into monthly and quarterly goals. As a digital marketing agency, when you work … Continue reading

Posted in Blogs, Campaigns, Content Services, Demand Generation, Lead Generation, Marketing Content, Marketing Strategy, Social media marketing, White Papers | Tagged | Leave a comment

In marketing, how does ‘Always being on-time’ matter?

On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead … Continue reading

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Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing … Continue reading

Posted in Email Marketing, Lead Generation, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Social media marketing | Tagged , | Leave a comment

LinkedIn Content Marketing – ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, … Continue reading

Posted in Campaigns, Case Studies, Content Services, Demand Generation, Email Campaigns, Lead Generation, Leads, Marketing Content, Marketing Strategy | Leave a comment

Collaborate with the right digital marketing Partner, this 2017

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Email Marketing, Lead Generation, Leads, Marketing Budget, Marketing Content, Marketing Operations, Marketing Strategy, positioning, Social media marketing | Leave a comment

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their … Continue reading

Posted in Articles, Blogs, Business Development, Case Studies, Cold Calling, Content Services, Demand Generation, Email Marketing, Lead Generation, Lead Nurturing, Leads, Marketing Collateral, Marketing Content, Marketing Strategy, Messaging, Sales Enablement, Social media marketing, Thought Leadership Content, White Papers | Tagged | Leave a comment