Author Archives: atul

2 golden rules to help define your content marketing programs

We did read in the previous 2 articles, that content is king and Now that you have developed Content, what next – all you need to know, and how do you go about slicing your content. In my early interactions … Continue reading

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5 ways to slice your content and make it last longer

I had mentioned as a part of my earlier blog, Now that you have developed Content, what next – all you need to know, that it is important to slice your content. But how do you go about doing that. … Continue reading

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12 killer tips to get your email marketing programs to deliver

It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it … Continue reading

Posted in Campaigns, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Marketing Collateral, Marketing Content, Messaging | Tagged , , , , | Leave a comment

Now that you have developed Content, what next – all you need to know

Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop … Continue reading

Posted in Articles, Blogs, Case Studies, Content Services, Demand Generation, Email Campaigns, Email Marketing, Graphic design, Marketing Collateral, Marketing Content, Messaging, Thought Leadership Content, White Papers | Leave a comment

Acquire new business for your customers with proven digital strategies

As a digital marketing firm, your clients look up to you for the most efficient ways to reach their target market and influence their buying decisions. It is quite likely that you have more emphasis on one of the channels … Continue reading

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Committed to meet marketing objectives

As an organization, it is common to set objectives across its different functions. Marketing is no different. Marketing objectives are defined for a year and broken down into monthly and quarterly goals. As a digital marketing agency, when you work … Continue reading

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In marketing, how does ‘Always being on-time’ matter?

On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead … Continue reading

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Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing … Continue reading

Posted in Email Marketing, Lead Generation, Marketing Outsourcing, Marketing Strategy, positioning, Products Marketing, Social media marketing | Tagged , | Leave a comment

Staying safe from Ransomware

For people in both the public and private sector, cyber-attack has become a potentially life-altering and seemingly unstoppable threat that is beginning to define our everyday lives. In few hours, 200,000 machines were infected. Big organizations were struck and crippled by … Continue reading

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LinkedIn Content Marketing – ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, … Continue reading

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