Monthly Archives: February 2016

Budgets time- How do you go about planning your marketing budgets?

What should be your marketing budget for the next year? A Marketing Budget is a detailed roadmap of the total cost which is required to promote your products or services and outlines your marketing strategies, costs and projected results over … Continue reading

Posted in Business Development, Demand Generation, Lead Generation, Marketing Budget | Leave a comment

Is ‘firing your sales guys’ a solution to your growth challenges?

In India, we run an April to March financial year and every time, we get to around February/March timeframe, the same dreaded discussion does the rounds in management & board meetings across organizations. ‘Should we just fire our sales guy/s?’ … Continue reading

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