Monthly Archives: May 2013

Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When … Continue reading

Posted in Business Development, Cold Calling, Demand Generation, Lead Generation, Lead Nurturing, Leads, Marketing Infrastructure, Marketing Strategy | Tagged , , | Leave a comment