Monthly Archives: November 2011

4 reasons why the brochure does not work anymore and what you should do

Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way? Continue reading

Posted in Articles, Blogs, Case Studies, Demand Generation, Marketing Collateral, Marketing Content, White Papers | Tagged , , , | 8 Comments