Monthly Archives: September 2011

5 simple ways to use content marketing in your demand gen programs

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, CTA, Demand Generation, Email Campaigns, Landing pages, Lead Generation, Lead Nurturing, Marketing Content, Sales Enablement, Thought Leadership Content, White Papers | Tagged , , , | Leave a comment

Ways to quickly get your integrated collateral strategy rolling

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes.  You cannot risk diluting your value by talking about different things at … Continue reading

Posted in Campaigns, Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Sales Enablement, Thought Leadership Content, Website Marketing | Tagged , , , | Leave a comment

What is effective marketing content – The 4 key qualities !

How do you make sure that the content that you generate works hard for you Continue reading

Posted in Articles, Blogs, Content Services, Lead Nurturing, Marketing Collateral, Marketing Content, Sales Enablement, White Papers | Tagged , | Leave a comment

Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. He does this through the collateral … Continue reading

Posted in Case Studies, Content Services, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Website Marketing, White Papers | Tagged , , , , | Leave a comment