Monthly Archives: August 2011

Why you need to plan a dynamic collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume collateral. Also the type of collateral needed differs based on the stages in the sales lifecycle the purpose for which it is used … Continue reading

Posted in Articles, Campaigns, Case Studies, Content Services, Email Campaigns, Lead Nurturing, Marketing Collateral, Marketing Strategy, Messaging, Sales Enablement, Website Marketing, White Papers | Tagged , , , | Leave a comment

5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are things … Continue reading

Posted in Articles, Blogs, Campaigns, Case Studies, Content Services, Email Campaigns, Marketing Collateral, Marketing Content, Marketing Operations, Messaging, Products Marketing, Sales Enablement, Thought Leadership Content, Uncategorized, Website Marketing, White Papers | 1 Comment

5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies … Continue reading

Posted in Blogs, Business Development, Content Services, Demand Generation, Marketing Content, Marketing Strategy, Products Marketing, Sales Enablement, White Papers | Tagged , , , | 2 Comments