Monthly Archives: July 2011

What are 5 most important white paper ‘must-haves’

As i mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what should a white paper ideally contain and what should it help you achieve as a marketer. … Continue reading

Posted in Articles, Blogs, Content Services, Demand Generation, Lead Generation, Lead Nurturing, Thought Leadership Content, White Papers | Tagged , , , | 1 Comment