Monthly Archives: May 2011

What is good marketing content.. depends on what you want it to achieve?

I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question “What is good marketing content” . I feel that the answer is pretty easy and is not subjective at … Continue reading

Posted in Articles, Blogs, Business Development, Campaigns, Content Services, Marketing Content, Products Marketing, Website Marketing, White Papers | 1 Comment

Potent ammo for your demand gen campaigns

Several times, i compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams … Continue reading

Posted in Business Development, Campaigns, Cold Calling, Demand Generation, Email Campaigns, Lead Generation, Marketing Content, Sales Enablement, White Papers | Tagged , , | 1 Comment