Monthly Archives: April 2011

5 tips to boost sales for your SaaS based products

SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying about updates, maintenance and all the other baggage that comes with traditional software products. How do you boost sales for … Continue reading

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Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and … Continue reading

Posted in Business Development, Campaigns, Content Services, Marketing Infrastructure, Marketing Strategy | Tagged , | 2 Comments

5 ‘To-do’ items that can kick start your business development efforts

The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in from absolutely new customers every year. They always face this challenge – “How do you keep generating new customers all … Continue reading

Posted in Business Development, Lead Generation, Leads | Tagged | 1 Comment

Time is ticking for your innovation (Software products)

Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing … Continue reading

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A 7-point check-list to make a great sales call

You always want to make that great sales call. But what all do you need to gather before you can ensure that you can get to that objective almost every single time. Here’s a quick check-list 1)      Prepare … Continue reading

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Some simple marketing tips for software product cos

Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the … Continue reading

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Measuring ROI from a white paper – some simple steps

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem … Continue reading

Posted in Campaigns, Content Services, Marketing Content, White Papers | Tagged , , , | 6 Comments

Can marketing content help you in acquiring new customers?

In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. The efficacy of the marketing content  in helping you with this closure is directly attributed to its quality, … Continue reading

Posted in Articles, Blogs, Case Studies, Content Services, Marketing Content, White Papers | Tagged , | 6 Comments