Monthly Archives: August 2010

Some simple mechanisms to ‘retain’ your customers

   Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is well worth the price. It’s widely acknowledged that the cost of acquiring a new customer can be upwards of … Continue reading

Posted in Customer Retention, Email Campaigns, Lead Nurturing, Marketing Outsourcing | 1 Comment

6 point ‘start-up checklist’ before you launch into Lead Generation Programs

     A lot of my customers ask me, “What would you need from our side before you launch a lead generation program for us”. I thought this info would be useful to a larger audience, so decided to post … Continue reading

Posted in Cold Calling, Lead Generation, Lead Nurturing, Leads, Messaging | Leave a comment

6 "Marketing must-haves" for your website

Organizations increasingly depend on their website as the single largest ‘marketing infrastructure’ tools. Here are some “must haves” for your website1) Performance – you might design great sites, but you need to make sure that the site load time is … Continue reading

Posted in Blogs, Content Services, Marketing Infrastructure, White Papers | 1 Comment