Monthly Archives: July 2010

Some secrets to marketing success that no one will teach you

  Several people ask me, ” What are the secrets to marketing success” that we are missing out on. I pondered over this question a bit and it took me some time to pin-point specific areas for success, as every business … Continue reading

Posted in Key Accounts Marketing, Lead Generation | 3 Comments

Achieve a sales closure in every client interaction

In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of … Continue reading

Posted in Leads, Sales Enablement | 1 Comment

4 point essential marketing kit for small to medium software product companies

You have a great product idea and you have the best of technical resources to build your product, but what would be the 4 things(in marketing) that you can’t miss out on,  while planning your marketing strategy? Here are my thoughts1) Get … Continue reading

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