Monthly Archives: June 2010

Sales funnel problems ! Rejuvenate your business with focused lead nurturing programs

Marketers world-wide spend a lot of time thinking of innovative means to create/capture new leads for their business. In most cases, they are blind-folded by their sales targets and focus only on those leads that have the potential to offer immediate … Continue reading

Posted in Campaigns, Lead Nurturing, Marketing Outsourcing | 1 Comment

Unlock the potential of your strategic key accounts in 4 easy steps !

Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These accounts are nurtured over the years by salesmen, account managers, delivery personnel and receive a good share of top management … Continue reading

Posted in Key Accounts Marketing, Marketing Outsourcing, Marketing Strategy | Leave a comment

Key ingredients of a good website

It is an all too common comment. Friends, business associates calling/writing to you and telling you that you have a good website, but,, what is a good website? The definitions are varied and differ by individuals that you ask this question to. Some would … Continue reading

Posted in Content Services, Sales Enablement, Website Marketing | 1 Comment

Get closer to your target market for maximizing revenue potential

Working with business owners to define and identify the target markets for their product/services has always been an enjoyable exercise. One of the most important things that it involves is to take the business owner or the CEO slightly away … Continue reading

Posted in Uncategorized | Leave a comment

How important are elevator pitches in B2B marketing ?

I have heard this many times over. ” Whats the point of creating hype and giving elevator pitches, when you are not trying to close a sale in that conversation. Elevator pitches are sales tools used by salesmen of consumer … Continue reading

Posted in Uncategorized | Leave a comment