Monthly Archives: May 2010

Setting short term and long term goals for your marketing programs

Goals are important in every walk of life, then is Marketing different ? In fact it is all the more important that there are measurable, realistic and specific goals (both short term and long term) for your marketing efforts. This makes … Continue reading

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Marketing outsourcing – some debates

Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions?  Isn’t this a common argument that you hear time and time again? . Even while saying so, companies will go about appointing … Continue reading

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Marketing Outsourcing – a viable option

The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during the lean period, all the major cost centers and support operations suffered. Marketing, which is still considered as a cost … Continue reading

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